Wagner Design Associates recently created a magazine for Printwell Printing called Cover to Cover. From the wide scope of content to the unique design elements, this was a winning project. It was so successful that another edition is planned for the coming year, with our Ann Arbor graphic design and advertising firm slated to do the design and Linda Fitzgerald, of Fitzgerald Communications, to write copy.
The first edition magazine content explores many facets of the company and the printing industry itself. Some topics include, What Every Print Buyer Really Wants, The Search for Stability in a Printing Partner, Eco-Friendly Printing, and Finishing Touches for a Job Well Done. So, whether you’re coming to the magazine as a creative person, a print buyer, or just someone with an interest in learning more about printing, you’ll find something interesting in Cover To Cover.
The design features are great, too. Printwell is committed to green design and in one article you’ll see what soy ink looks like as well as learning about Printwell’s commitment to recycling and pollution control. What you’ll notice when you first touch the magazine is its unique feel. It could be described as soft and supple—almost like rubber and suede. At first touch, you might think it was an expensive paper, like Touché Cover, and it’s meant to mimic this type of paper, but it’s a varnish. So, for less cost, you can have the same effect. This is just one of the many cost effective print solutions that Printwell offers.
